Likely Friendships — An Autism Awareness Month Photo Series
For Autism Awareness Month, I was given complete creative control over Marcus Autism Center's annual campaign, with one goal: challenge misconceptions about children on the autism spectrum.
Inspired by the persistent myth that autistic children struggle to form meaningful relationships, I concepted a photo series celebrating the friendships, personalities and connections of children receiving care at the center.
The series captured genuine moments between patients, highlighting the bonds they'd formed and the individuality each brought to their friendships. I led the campaign from concept through execution, sourcing participating families and the photographer, directing the photoshoot and developing the social and earned media strategy.
The series was featured on TODAY, helping bring these stories to a national audience. It remains one of my most fulfilling projects to date.